Overview:
During my time on Littlest Pet Shop, I had the opportunity to lead and shape the brand as both a creative and strategic leader. I was responsible for introducing the iconic Blythe doll as a segment of the mainline, overseeing the integration across branding, packaging, and e-commerce visuals. This pivotal addition expanded the brand’s storytelling potential and established a fresh, engaging narrative for consumers.

Why I’m Proud:
Littlest Pet Shop was a dynamic, multi-faceted project where I wore many hats—from art director to graphic designer and branding leader. It exemplifies my ability to take a brand through significant creative transitions while maintaining its core identity and delivering designs that engage and inspire.

Key Contributions:

• Blythe Doll Integration: Directed the branding and design efforts to seamlessly incorporate Blythe into the Littlest Pet Shop universe, enhancing the product line's appeal.

• TV Show Transition: When the brand expanded into an animated TV show, I took the lead on branding elements, including logo design, patterns, and illustrations, ensuring consistency across all touchpoints.

• Line Look Evolution: Translated the TV show's aesthetic into the mainline packaging and visual identity, creating a cohesive look that resonated with fans of the show and toy line alike.

• Leadership: Provided creative direction and collaborated with cross-functional teams to deliver cohesive and impactful designs across multiple platforms.

• Design Expertise: Hands-on involvement in graphic design, crafting elements that captured the charm and vibrancy of the brand.