Frozen Jenga

The Challenge
Create an immersive, cost-effective Jenga game that blends Frozen’s world with engaging gameplay.

My Role

• Art Direction & Product Design (Co-Designer, Packaging & Visual Storytelling)

• Licensor Relations (Managed collaboration with Disney for approvals.)

Process & Strategy

• Designed castle-inspired packaging for strong shelf presence.

• Integrated Jenga mechanics with Frozen’s storytelling.

• Tested with consumers for optimal engagement & brand alignment.

Outcome

• Successful launch with strong sales & fan engagement

• Blended storytelling & play for an immersive experience

• Designed a collectible & playable game experience