CASE STUDY
Taboo Web Companion:
Enhancing Gameplay through Digital Tools
Role: UX/UI Designer & Product Strategist | Project: Web Application for Taboo Classic and Taboo Uncensored
Platform: Browser-based, mobile and desktop accessible
The Challenge
Taboo’s iconic buzzer was beloved by players — but the original electronic version became too costly to manufacture. It was replaced with a dog-toy-style squeaker that received overwhelmingly negative feedback from consumers.
Hasbro needed a better solution that restored the energy of gameplay while keeping production costs down.
The Solution
I created a web companion app that brought key gameplay tools to players’ phones and computers, designed to elevate the play experience while replacing costly physical components.
Key Features:
Digital Buzzer — Reintroduced the satisfying buzzer experience players loved
Game Timer — Clearly visible countdown for timed turns
Score Tracker — Easy + / – buttons for Team 1 and Team 2
Responsive Interface — Optimized for both desktop and mobile
My Role
Led design and UX for the web experience
Worked cross-functionally with game and digital teams to align with gameplay mechanics
Ensured brand cohesion with Taboo's visual identity
Conducted internal testing to refine button size, interaction speed, and accessibility across devices
The Impact
Reduced need for costly plastic hardware
Increased player satisfaction with gameplay tools
Made the game more portable and accessible
Led to extensions for Taboo Uncensored and Scattergories gameplay as well
