CASE STUDY
Drop Trivia:
Refreshing a Legacy Brand for a New Generation
Role: Product & Game Designer | Project: Brand + Product Redesign for Trivial Pursuit: Drop Trivia
Platform: Physical game with integrated digital experience
The Challenge
Trivial Pursuit is one of the most iconic trivia brands of all time — but it had lost cultural relevance with younger audiences. It was perceived as intimidating, overly academic, or “for smart people only.”
The brand was no longer the go-to trivia game for casual, younger players.
The Objective
We set out to shift the narrative:
Make trivia feel collaborative instead of competitive
Design mechanics that support fun, inclusivity, and energy
Keep the legacy — but drop the ego
The goal was to reimagine trivia as something you drop into, not something you have to master.
The Execution
Drop Trivia wasn’t just a reskin — it was a ground-up redesign with cross-functional collaboration across:
Narrative & Branding – tone, voice, and visual identity refresh
Game Design – new core mechanics, pacing, and team-based play
Engineering – built-in digital elements for interaction and feedback
Consumer Testing – iterative design based on core demographic feedback
We designed a board and experience that was kinetic, humorous, and emotionally inviting — and made trivia feel exciting again.
My Role
Led creative direction across product, brand, and experience
Collaborated closely with narrative, engineering, and marketing teams
Developed testing protocols to measure emotional resonance and fun
Oversaw prototyping, gameplay balancing, and visual identity
