Target Monopoly Edition

A fantastic project in which I led a cross functional team in creating a truly unique game play experince. The game experience had to be ownable to the consumer who was a fan of both brands, Monopoly and Target. Playing like no other Monopoly game, Monopoly Target has players racing around the board to shop and save to win!

  • GAME FOR TARGET SUPER FANS: In the Monopoly: Target Edition game, players browse for Items instead of buying properties. It's about how much one can save in this Target-themed family board game

  • TARGET-THEMED TOKENS: Players get to explore their happy place with a Target-themed Monopoly token. Choose Target's mascot Bullseye Dog, a shopping bag, a coffee cup, or a shopping cart

  • BUY ITEMS THAT SPARK JOY: When a player lands on an Item space, they put that Item in their adorable red Target basket. Then they'll buy their items later at Checkout -- the Go or Free Parking spaces

  • COLLECT TARGET CIRCLE TOKENS: In this family game, when players pick up an Item, they might also pick up Target Circle Tokens. These double or even triple a player's Savings when they check out.

  • SAVE TO WIN!: Who doesn't love a deal? Compete for the coveted RedCard to double the Savings at Checkout. The player with the most Savings wins

 
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